‘Have the courage to look at traditional habits, products and techniques with a new and fresh perspective.’

‘Reflect the microclimates and seaons in dishes using the rich product diversity in the region.’

‘Take care to preserve the traditional ‘natural cuisine’ of Anatolia while looking ahead. Be aware of the deep-rooted cuisine and multi-layered cultures.’

‘Adapt the harmonious East-West relationship of the past to the present and reflect it in cooking methods.’

‘Adopt the cultural differences that make the region special by reflecting its ‘rich, fiery, stunning and lively’ character in dishes.’

‘Sincerely adopt the concept of ‘no food without farmers, no future without food’. Support the producers who respect the land, sea, mountains and animals.’

‘Look ahead! Use science. Take current food habits into consideration while trying to create traditional intense flavours.’

‘Be free of national, religious and ethnic barriers.’